Marketing Operations Consulting & Advisory
Marketing Operations
Choate Frazier can help you assess and optimize the engine of your marketing department, to ensure alignment with both the objectives of the firm as well as the needs of your stakeholders. This can include:
Developing a gap analysis on your tech stack compared to industry benchmarks
Evaluating staff for marketing operations core competencies and identify areas/skills for improvement
Designing and apply streamlined processes for marketing campaign execution
Integrating AI into your team’s workflows
Looking for more specific examples? Check out our recent case studies.
Marketing Analytics
Put the numbers to work for you and your team. The analysts at Choate Frazier can unearth insights across your people, processes and technology to find the next game changing move for your firm.
Our team can work within your secured environment to leverage data across Power BI, Azure, Databricks, custom data warehouse or other solutions in use by your firm.
Looking to understand what decision makers are on which mailing lists? Need to create a compelling “hot prospects” call list for bizdev follow up? Just need cleaner data visualizations to better see the big picture? See our case studies to learn more about how Choate Frazier has helped other firms turn their data into action.
